Lone star Beer - Crawdillo Club

A limited-edition, recurring merchandise capsule and event series celebrating Texas crawfish boil season. Originally debuted in March 2022, the line typically features the brand's iconic armadillo mascot playfully wrestling a Lone Star beer away from a crawfish.

The seasonal capsule collection is produced locally in Texas. While availability is strictly seasonal and sells out quickly, the collection regularly features items such as:

  • Graphic T-Shirts: Limited, one-time custom print shirts

  • Headwear: Custom themed trucker hats and caps

  • Accessories: Standard bandanas, collectors' koozies, and custom shop rags

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Creative Direction
Campaign Development
Design + Illustration

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